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on’t really have influence over what’s going on
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Post: #1
on’t really have influence over what’s going on
General releases used to be mass market, but now they’re actually more unique than a limited release. Because if you went to a sneaker convention–we went to Sneaker Con, and back in the day there would be a couple Nike Roshe Run Womens people wearing special shoes. Now everyone has special shoes. And the guy that doesn’t, he stands out. The guy who wears black-and-white Old Skools, it’s like, “Yeah.” That’s the whole Air Monarch Adidas Superstar Femme Bleu vibe, too. People wearing the most accessible shoe out there as a statement. In a time when everything is super hard to get—like impossible to get—you just put on the most accessible shoe to get? That’s a statement. 20 years ago it was a big thing when brands collaborated with hip-hop artists. Now, it’s more like, “Shit, Nike should do something with a country artist.” Nobody does that. It used to be that the Nike Air Odyssey Womens hype shoes were catering to the true sneakerhead. And the point of that is for the true sneakerhead to be talking to their buddies—the 20 or 100 people that they know who are sneaker interested but not really sneakerheads. So the Nike Air Odyssey Donne sneaker-interested people will then go to the store about buy whatever general releases there are. But now, all the sneaker friends are also hypebeasts. Everyone wants the same thing. So how do you attract Nike Air Pegasus 83 Donne as many people as possible without talking to the same 100 people outside every weekend?

I don’t see the death of reselling. I just think it has to be less dramatic. The five, seven, eight times the value, that will go away. Because you look at brands like Nike and Adidas, they’re trying to find out the scalability of things. It used to be that you made a hype shoe and then you scaled at general Adidas NMD Femme release. But now everybody wants the hype shoe, so if you scale there, the resale value won’t be five, six times more. It might be two times more. Maybe that’s good enough. I’m not saying that resale will go away. I’m saying that the dramaticness Nike Air Max 90 Femme Rosethat makes people fight and stab one another, that has to go away. And that’s a good thing.In the long run, these kids are still wearing these hype shoes. And the age is going all the way down Nike Roshe Run Womens to less than 10 years old. They want really cool shoes. They won’t go back to wearing brown shoes. That market is going to continue to buy sneakers. So for another couple of decades, I think we’re good.It’s been the right time to move to New York for years. It just took us a long time to execute. We’ve been trying to do this for years, but it’s difficult coming from outside. We have great connections with the brands, but we’re out of Europe, so they don’t really have influence over what’s going on in the US market. So it’s a matter of timing. It’s a matter of just finding the right vibe with brands, the city, us, everything.

At the end of every year we take the time to look back on how the past 12 months have affected the street fashion scene we know and love. Shortlisted by us, but chosen by our readers, the Highsnobiety Crowns Adidas Superstar Femme Rose are our way of celebrating the leading forces in our field, and the changing face of our industry. And like last year, the winners will receive special aluminum key trophies designed by Snarkitecture and Nike Air Max 90 Dámské černé Highsnobiety.Sneaker culture is mainstream and there’s no way around it.Endorsements and collaborations from celebrities reached peak levels in 2017, and when Hollywood’s millennial elite like Bella Hadid and Justin Bieber are spotted at a local juice spot in the latest kicks, paparazzi photos circulate like wildfire. In some sense, seeing A-list musicians, actors (and celebrity offspring) embracing sneaker culture hugely validates what was once, for decades, a very niche interest, and in turn, we love wearing the same sneakers as celebrities.It’s hard to pinpoint the genesis, but somehow, the tail end of normcore’s New Balance 99Nike Roshe Run Dámské 0 obsession morphed into chunky, unconventional sneaker releases – largely championed by luxury brands – a prominent trend in 2017. Raf’s adidas Ozweego led the way, followed by the Balenciaga Triple S, Nike Air Max 2016 Mujer YEEZY Wave Runner and many others.Knitted sneaker textiles also plateau’d as a must-have for any sneaker brand, and as a result, we saw more sock-sneakers than ever before in 2017. While Nike and adidas continued to push Flyknit and Primeknit respectively, nearly every other competitor brand trumpeted their similar solutions, from Reebok UltraKnit to PUMA EvoKNIT, as well as knitted sock-like fabrics from Dior and Balenciaga.
12.01.2018 03:43
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